Post by account_disabled on Dec 21, 2023 3:59:37 GMT
The point of sale is the most determining factor regarding customers' purchasing decisions. The vast majority of purchases are the result of emotional decisions rather than rational ones, and emotion is strongly conditioned by the stimuli that consumers may receive in the store. Therefore, it is not uncommon for brands to make a large investment in the impact of their promotional campaigns through actions such as advertising on screens or sampling , those free samples that are delivered at the point of sale. However, the implementation of promotional campaigns at the point of sale is experiencing a delicate moment since the confinement decree a year ago, due to the implementation of different safety and hygiene measures in businesses. In this situation, in which consumption in the physical store is not as massive as before, it is difficult for companies to define a promotional campaign that can be applied in the same way at all points of sale. Given this perspective, it is necessary for brands to know their potential customers and their purchasing patterns better than ever .
In this sense, techniques such as geomarketing can greatly help identify the personality and behavior of consumers due to the geographical variables that affect them, thus having a clearer basis from which to create Phone Number List and develop promotional campaigns. But what should be taken into account when developing a good geomarketing strategy? POPULATION PROFILE Age, purchasing power and lifestyle are some of the most important and determining socioeconomic factors that can be obtained from a geomarketing study on a specific area. For example, if a neighborhood has an aging population, it would be advisable to carry out regular advertising actions at the point of sale, but if the average age is younger, you can opt for more novel and innovative promotional campaigns. TYPE OF HOUSING By doing a small analysis of the type of properties that exist in a specific area, you can predict with some accuracy the type of potential clients who live there and, therefore, whether promotional campaigns will work with them or not.
In general, suburban neighborhoods with large homes tend to be inhabited by families , while young people without children tend to be found in smaller apartments in the city centers. A very clear difference that will help the company when defining its campaigns on one site or another. CONSUMPTION HABITS The presence of some types of business is a clear indicator of the type of consumers who live in a specific area , as well as their consumption habits. For example, a neighborhood where there are many jewelry stores or high-end restaurants means that its residents also have a high purchasing power, so promotional campaigns will not be as successful there. SITUATION REGARDING COVID-19 Of course, the health crisis situation is a very determining factor regarding consumers' decisions about whether they go to points of sale or prefer to buy online. This has to be a very important point to take into account when establishing promotional campaigns. And the thing is, if an area has a high incidence of infections, actions at points of sale will not be as successful as in cities or neighborhoods where the rate is lower.
In this sense, techniques such as geomarketing can greatly help identify the personality and behavior of consumers due to the geographical variables that affect them, thus having a clearer basis from which to create Phone Number List and develop promotional campaigns. But what should be taken into account when developing a good geomarketing strategy? POPULATION PROFILE Age, purchasing power and lifestyle are some of the most important and determining socioeconomic factors that can be obtained from a geomarketing study on a specific area. For example, if a neighborhood has an aging population, it would be advisable to carry out regular advertising actions at the point of sale, but if the average age is younger, you can opt for more novel and innovative promotional campaigns. TYPE OF HOUSING By doing a small analysis of the type of properties that exist in a specific area, you can predict with some accuracy the type of potential clients who live there and, therefore, whether promotional campaigns will work with them or not.
In general, suburban neighborhoods with large homes tend to be inhabited by families , while young people without children tend to be found in smaller apartments in the city centers. A very clear difference that will help the company when defining its campaigns on one site or another. CONSUMPTION HABITS The presence of some types of business is a clear indicator of the type of consumers who live in a specific area , as well as their consumption habits. For example, a neighborhood where there are many jewelry stores or high-end restaurants means that its residents also have a high purchasing power, so promotional campaigns will not be as successful there. SITUATION REGARDING COVID-19 Of course, the health crisis situation is a very determining factor regarding consumers' decisions about whether they go to points of sale or prefer to buy online. This has to be a very important point to take into account when establishing promotional campaigns. And the thing is, if an area has a high incidence of infections, actions at points of sale will not be as successful as in cities or neighborhoods where the rate is lower.