Post by account_disabled on Nov 25, 2023 4:26:08 GMT
Someone else motivated them to come to the store. And remarketing also reaches a ceiling at some point. The next step of many ecommerce marketers is affiliate activities settled in sales models. This seems like a logical solution. If they can be billed for generating sales it's a great solution. You just need to remember that these sales settlements are most often based on the socalled lastclick model. The sale is assigned to the publisher who received the last click before the user completed the purchase. Here as in other channels we usually focus on the very bottom of the funnel on making sales.
The theory of the sales funnel says that in order to take something out of it you must first put it into it. The more we put into the funnel the more we can get out of it. If we focus all the time on the very bottom of the funnel on Google Facebook comparison engines remarketing Email Marketing List and lastclick CPS settlements it is difficult for our business to grow. Smart Attribution Get to know Smart Attribution click and download PDF MM You raised two very important issues namely investment in the top of the funnel and lastclick affiliation. I have two questions about this. Why don't marketers invest in the top of the funnel when it intuitively brings them more sales? And why is affiliation settled only lastclick.
The theory of affiliation itself does not concern lastclick and firstclick settlements at all but simply generates sales. So why aren't these investments up the funnel? AG Let's start with why ecommerce marketers are afraid to invest in the top of the funnel. The answer is in my opinion very simple. For them this investment is often a fortunetelling Russian roulette whatever we call it. They are simply afraid that these investments will not pay off. Why are they afraid? Because they would like to check whether these investments were sold.
The theory of the sales funnel says that in order to take something out of it you must first put it into it. The more we put into the funnel the more we can get out of it. If we focus all the time on the very bottom of the funnel on Google Facebook comparison engines remarketing Email Marketing List and lastclick CPS settlements it is difficult for our business to grow. Smart Attribution Get to know Smart Attribution click and download PDF MM You raised two very important issues namely investment in the top of the funnel and lastclick affiliation. I have two questions about this. Why don't marketers invest in the top of the funnel when it intuitively brings them more sales? And why is affiliation settled only lastclick.
The theory of affiliation itself does not concern lastclick and firstclick settlements at all but simply generates sales. So why aren't these investments up the funnel? AG Let's start with why ecommerce marketers are afraid to invest in the top of the funnel. The answer is in my opinion very simple. For them this investment is often a fortunetelling Russian roulette whatever we call it. They are simply afraid that these investments will not pay off. Why are they afraid? Because they would like to check whether these investments were sold.